Creating Sense of Urgency

Yesterday a friend of mine has marked me a copy of email that was sent to his client urging him to take some action soon on some important issue. This triggered this blog.

By now I would have interacted with more than 100 business owners, mostly of small and medium sized business. Most of them wish a leaping business growth and they actively search for ways to do so. But they feel that something or the other hinders their growth. The usual reasons attributed to their stunted growth are recession, competition, price/availability of raw materials, hostile market conditions, unenthusiastic employees, unfriendly Government policies etc. Rarely do they agree that their business fundamentals are to be changed, their leading posture to be changed. They are just blind to 'the obvious' that need to be changed within themselves and with the business. One such is the lack of urgency on business matters.

The business owners often see lack of enthusiasm / commitment or lack of urgency among their employees, but are not aware of their own urgency habits. Once, this issue of 'sense of urgency' popped up in a discussion with a reputed business owner, who claimed that he always has this. When discussed about it at deeper levels, it was found that most of his time was spent on the 'crises of the moment' and not on the growing the business. A little discovery on one's own time management made him realize something profound ... Doing more things faster and attending to more urgent matters is not as good as doing the right things. The right thing is to work for the growth of the business..." this rarely happens" admitted the business owner. It points out that, Sense of urgency should be built around important and the right things.

It is observed that, most of the business owners are passive, they want work to come to them in the form of urgent matters. But the successful business owners somehow manage the urgent matters and find time to act on the matters of growing the business. This is the crucial difference. Acting upon is not passive , it requires, will - commitment- action.

Sense of urgency is an organisational ingredient, that is perceived by others very subtly. It may be expressed in verbal as well as non verbal ways. People perceive sense of urgency at a subliminal levels.

Once clear understanding of the business is gained, it should be implemented as early as possible. In order to make people implement the strategy quickly, the business owner must display some urgency or else the people associated with the business become complacent.

Other people assess the urgency of the business owner through various windows. please note that no employee would exceed the urgency of the business owner. "the speed of the train is going to the speed of the engine". Hence the business oner must learn ways to display the urgency appropriately.

Here are some ways you can try. These were collected from observations and other knowledge repositories.

• show priority and hurriedness at key business aspects
• Respond faster to emails and phone calls
• Do not allow the discussions to drift, get to the point quickly
• Take decisions. Do not delay decisions unnecessarily. Some business owners think that delaying decisions will improve the quality of decision or their position. As the old adage goes, “it is easier to steer a moving object.” If you’ve made the wrong decision, you can adjust. But if you wait too long, you miss the opportunity entirely.
• Follow... Do it now...... policy
• Do not work faster, but move the work faster

Creating sense of urgency simply is helping others see the need for change and the importance of acting immediately. You can do anything that you feel is right for the moment.

Yesterday, I tried to get connected to a business owner to discuss an important matter. For more than two hours, his mobile phone was engaged and I got the connection after trying 20th time. While talking I passed a comment that" you seem to be very busy, sir. Not able to get your number for long time". He admitted that he had attended several calls in this two hours and in low voice he said that most of the calls were not much significant. He even admitted that our call is more important, and he was waiting to some how finish off the earlier calls............." Fair enough! he is at least aware of what is important and not so important for business.

This is my last blog of this year. wish You all a Happy New Year 2011.

contributed by Sasikanth Prabhu